What Job Is The Synagogue Hired To Do?
Clayton Christensen, a professor at Harvard Business School and author of The Innovator’s Dilemma, was given the following consulting assignment by a fast-food chain: help us sell more milkshakes.[1] This fast food chain tried every kind of focus group to increase milkshake sales, asking consumers to evaluate whether or not the milkshakes should be sweeter, chunkier, thicker, and so on, yet none of the changes resulted in an increase in sales. Taking a different approach, Christensen and his team parked themselves next to one franchise location, and each time they saw a person leave the restaurant with a milkshake, a member of Christensen’s team approached that person and asked him or her what job he or she wanted done when they “hired” that milkshake. Most […]

