Design Thinking in Synagogues

An iterative problem-solving protocol seems like the exact opposite of the Ten Commandments inscribed in stone. It verges on heresy to conceive of religion as a “product” that needs to be branded in order to sell. But for one rabbi in San Francisco, combining the spiritual with the commercial was exactly what was needed to attract more people to Judaism. American Jewish organizations have struggled with engagement for decades, as younger generations increasingly choose secular lives. Many resources have been devoted to solving the problem outside of the synagogue, including hundreds of millions of dollars to fund free “birthright” trips to […]

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